Types of buying decision behavior

The ad campaigns should go for high repetition with short- duration messages. Consumers are faced with purchase decisions nearly every day. Therefore marketers have to increase the familiarity of their products with the help of attractive prices and sales promotion.

Chapter 6 Class Notes

Complex Buying Behavior In complex buying behavior consumer shows high level of involvement while purchase and observe considerable differences among brands. Sometimes the consumer is highly, involved in a purchase but sees little difference in the brands. For instance, you might go to a store with every intention to pick up a particular brand of juice, but when you arrive you notice that another juice is on offer.

Habitual Buying Behaviour 1. So it is the duty of the marketer to encourage the consumer to buy the product by offering them discounts, free samples and by advertising the product a lot.

Understanding the 3 Types of Consumer Buying Decisions

Other decisions are fairly routine and require little effort. The high involvement is again based on the fact that the purchase is expensive, infrequent, and risky.

Culture also determines what is acceptable with product advertising. Variety Seeking Buying Behavior 1. Nominal Decision-Making Nominal decisions are often made about low-cost products.

Variety-Seeking Buying Behavior Variety-seeking buying behavior occurs in a situation of low consumer involvement but significant brand differences.

Minor Re-Purchase — These are the most routine of all purchases and often the consumer returns to purchase the same product without giving much thought to other product options i.

The good example is a lighter or match box. Like every time they buy different washing detergent just for variety. In this case, the buyer will shop around to learn what is, available but will buy fairly quickly because brand differences are not pronounced.

Consumers do not search extensively for information about the brands, evaluate their characteristics, and make a weighty decision on which brand to buy. Aspiration groups want to belong to Disassociate groups do not want to belong to Honda, tries to disassociate from the "biker" group.

Types of Consumer Buying Behaviors & Product Decisions

Major Re-Purchase — These purchase decisions are also important to the consumer, though, the consumer feels confident in making these decisions since they have previous experience purchasing the product. Initially a consumer discovers a need for a product, such as finding that your pants have worn a hole.

Extended Decision-Making Finally, extended decisions are made about higher-cost products, and infrequent purchases. Join over 70, people who want to stay inspired. Social Class-- an open group of individuals who have similar social rank.

Complex buying Behavior When the consumers are highly involved in a purchase and observe significant differences between the brands then the consumers undertake complex buying behavior.Consumer buying behavior is the mix of a consumer's attitudes, preferences, and decision-making process when the consumer is acting in the marketplace to buy a good or service.

In this way, consumer buying behavior is broadly divided into four parts on the basis of the extent of buyer involvement and the extent of differences among brands.

The. Types of consumer buying behavior are determined by: Level of Involvement in purchase decision.

Types of Buying Decision Behavior, Complex, Dissonance, Habitual

Importance and intensity of interest in a product in a particular situation. Types of buying decision behavior 1. Types of Buying Decision Behavior 1 2.

Buying-DecisionBehavior Buying behavior differs greatly form a tube of toothpaste, a tennis racket, a digital camera, and a new car. This means the buying decision behavior of employee can range form a habitual buying to a. Buying decision behavior become more complex in the result of more buying participants and deliberation.

There are different factors which affects buying decision behavior. Buying Decision Behavior can be classified in to four different categories. Types Of Consumer Buying Decisions Prof Prashant Kumar Gupta Lecturer Jain College of MBA Types of Consumer Buying Decision 1.

Types Of Consumer Buying Decisions Prof Prashant Kumar Gupta Lecturer Jain College of MBA Types of buying decision behavior Victoria International college.

Motivating The 8 Buyer Types.

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Types of buying decision behavior
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